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Commercial Applications

Case study: Hard Rock Cafe

With 124 high-energy Hard Rock Cafes and nine hotels/casinos in 48 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.

In 2008, Hard Rock Cafe, Chicago, renovated its lighting system with the installation of a Lutron LCP128™ dimming panel. The property serves a broad
number of functions, including lunch and dinner service, and a full bar. The Cafe is also a concert venue. The LCP128 system was chosen because it delivers the flexibility to keep up with the changing needs of the property. Rick Sconyers, Senior Director of Design and Memorabilia, is responsible for the overall look of the Hard Rock Cafes and Hotels.
Hard Rock Bar Lighting

He says very little is more important than lighting. “We use Lutron in all our Cafes because it’s a simple system. Simplicity in the lighting system is essential because it’s important for our units to be focused on their core business—the quality of the food and guest satisfaction.”

Hard Rock Exterior Lighting

Jim McGann, General Manager of the Hard Rock Cafe, Chicago, says, “The Chicago Hard is a 22-year-old Cafe, so this renovation, like the ones before it, was intended to give it a new look and atmosphere, so that my team can provide the best food and service possible.”

“Lighting is at the top of our list of design priorities. It creates the mood and environment that defines us,” adds Sconyers.

LCP128 Perfect for retail, restaurants, and more, LCP128 features automated presets and convenient control of all dimmers and switches on the job.
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Products used in this project LCP128

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