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Lutron Highlights its Steadfast Commitment to Europe at ISE 2018

Amsterdam (February 6th, 2018) — Citing recent predictions about the growth of the European smart home market, lighting control pioneer Lutron Electronics is showcasing its commitment to the market and its customers at the Integrated Systems Europe (ISE) tradeshow (Stand 1-M120) in Amsterdam. At this year’s ISE, the company announces the early success and fast ramp-up of its recent investment in its European Experience and Training Centre in London, and presents several quality innovations triggered by the needs of European professionals and end-users.

According to a recent report by Statista, smart home product penetration in European homes is expected to rise to 21.7% by 2022, up from 9.4% in 2018, presenting an opportunity for Lutron installers to grow their lighting and blinds control business.

To support this projected growth, Lutron has made last year a significant investment in a new European Experience and Training Centre. The showroom and education facility, which is Lutron’s first Experience and Training Centre outside North America, provides hands-on experience with the company’s innovative light, blind, and temperature control solutions for residential, commercial and hospitality spaces.

The new London location acts as a hub for the international specification community as well as dealers, integrators and installers working with Lutron, providing hands-on access to the benefits of Lutron lighting and blinds control. Over the first 8 months of activity in 2017, the centre has welcomed more than 2,000 visitors, delivered over 100 educational courses, and hosted multiple industry events. The 2018 training calendar promises continued education in design, installation and programming with over 150 courses planned at the new center.

‘Lutron is committed to taking care of its customers by expanding in-market access to education, support and service, and consistently delivering a superior customer experience,’ said David Ribbons, Senior Director of Sales, Europe and Africa at Lutron. ‘Our expansion in Europe and the success of our European Experience and Training Centre investment signify the importance of and our commitment to our European customers. Combined with Lutron’s pledge to maintain excellent relationships with designers, installers, electrical engineers and integrators, this move positions Lutron and its customers to have a strong 2018 as we continue to drive innovation through quality products in the lighting control market.’

To reinforce this market commitment, Lutron is showcasing at ISE 2018 its latest innovations in lighting, blinds and temperature control solutions for residential, commercial and hospitality applications, including Lutron’s Experience Room, Energi Savr Node - the world’s first DALI -2 certified lighting control product, the new Pico 4-Button RF Wireless Control for easy retrofittable scene control, and new trimless Finiré LED recessed downlights.

Visitors to Lutron’s Experience Room at ISE will discover the company’s compelling advancements to bring increased design-freedom and unparalleled ease-of-use, in particular through tunable white applications. Tunable white is the ability to achieve any colour temperature at any intensity of a light source, within specified parameters. The act of white tuning allows for changing the colour of light from warm to neutral to cool in appearance, which may be desirable for a range of reasons, from aesthetic to medical. The potential for tunable white is profound, especially in healthcare, education and office environments, where adding control over colour temperature is another key element of environmental design aimed at wellness and effectiveness.

Furthermore, Sam Woodward, Customer Education Leader, Europe and Africa at Lutron will deliver a series of presentations during the show on the occasion of CEDIA and Show-Floor-Theatre (SFT) sessions:

- Feb. 7th, 11:30 – 1pm: Lighting Control 101 (CEDIA)
- Feb. 7th, 5pm – 5:30pm: Cutting the cord? Practical advice for wireless control reliability (SFT)
- Feb. 8th, 11:30 – 1pm: IoT? What’s Going On With All This Cloud Stuff (CEDIA)
- Feb; 8th, 4pm – 5:30pm: Lighting Control (+ flicker-free LEDs) (CEDIA)
- Feb. 9th, 10am – 10:30am: Adding a cherry on top - special control touches to thrill your customers (SFT)
- Feb. 9th, 2pm – 2:30pm: Beyond bulbs - understanding lighting fixtures (SFT)

The CEDIA sessions are 90-minute courses, whereas the SFT ones are 25-mn.

About Lutron Electronics (, @Lutron_EU)
Founded in 1961, Lutron Electronics is headquartered in Coopersburg, Pennsylvania. The company designs and manufactures more than 15,000 energy-saving products, which are sold in more than 100 countries around the world. In the U.S. alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. The company’s early inventions — including the company’s first dimmer design — are now at the Smithsonian’s National Museum of American History in Washington, D.C. Outside the U.S., notable installations include St. Paul’s Cathedral, the Wimbledon Centre Court, and the Guggenheim Museum (Bilbao).

Lutron, Finiré and Pico are trademarks of Lutron Electronics Co., Inc., registered in the U.S. and other countries. Energi Savr Node is a trademark of Lutron Electronics Co., Inc.
DALI and DALI-2 are trademarks of Digital Illumination Interface Alliance