PRESS RELEASE

Lutron and Coastal Source Partner to Redefine Outdoor Lighting

September 22, 2025

Lutron and Coastal Source Announce groundbreaking alliance to revolutionize landscape lighting as part of the Native by Design program.

Coopersburg, PA, and Marathon, FL – Lutron Electronics, the trusted leader in Intelligent Lighting, motorized window treatments, and intuitive control systems, and Coastal Source, renowned for high-performance outdoor lighting and audio systems announced a groundbreaking collaboration as part of Lutron’s new Native by Design program.

This partnership natively embeds Lutron’s Intelligent Lighting directly into Coastal Source’s durable, architectural outdoor and landscape fixtures, delivering unified lighting experiences across interior and exterior spaces.

"Lutron is thrilled to extend the experience of our Intelligent Lighting to outdoor environments throughs this partnership with Coastal Source," said Ben Bard, Vice President, Luxury Residential Lutron. "Together, we’re enabling homeowners to enjoy the benefits of intelligent lighting in their outdoor spaces with the same seamless, dynamic and reliable approach as the indoors.”

Elevating Outdoor Living Experiences
Lutron’s Ketra and Rania Intelligent Lighting technology will be built into the new VIATM line of Coastal Source landscape fixtures, for unmatched performance and quality. Coastal Source can also provide outdoor rated Plug+Play™ intensity control of standard Coastal Source lighting fixtures using Lutron dimmers and switch controls.

This integration provides homeowners and integrators with powerful new capabilities, including:

  • Granular Scene Control – Create precisely tuned outdoor lighting scenes to transform the ambiance.
  • A Broad Range of Natural Light – Enhance outdoor spaces with an expansive CCT range and breakthrough color mixing that produces the industry’s most true-to-nature electric light.
  • Dynamic Color – Ketra’s high-def palette renders color with pinpoint accuracy, giving you the freedom to paint each moment with a mood.
  • Seamless Automation & Control – Effortlessly synchronize indoor and outdoor lighting under one system.



Benefits for Integrators
Embedding Lutron’s technology into Coastal Source fixtures eliminates compatibility guesswork, reduces installation complexity, and ensures system reliability from day one. Dealers who sell both brands will have access to the integrated solutions that enable them to deliver unmatched, magical experiences to their customers with intelligent lighting.

This partnership underscores the shared vision of both companies: delivering elevated, seamless lighting experiences that transform how homeowners enjoy their spaces, both indoor and outdoor.

"Partnering with Lutron is a significant milestone for Coastal Source," added Franco D’Ascanio, Founder and CEO, Coastal Source. "This collaboration leverages our shared commitment to quality and reliability while setting a new standard for outdoor lighting solutions that elevate the homeowner experience."

Bard added this solution will be a one-of-a-kind offering for integrators. “The time is now to explore the benefits of intelligent lighting for indoor and outdoor spaces. Your clients’ homes are already being equipped with landscape lighting and now integrators have an even greater opportunity and value proposition to win that business.”

About Lutron Electronics
Founded in 1961, Lutron Electronics is headquartered in Coopersburg, Pennsylvania. From dimmers for the home, to lighting management systems for entire buildings, the company offers more than 15,000 energy-saving products, sold in more than 100 countries. In the US alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. The company’s early inventions – including the first solid-state electronic dimmer invented by Lutron’s founder, Joel Spira – are now at the Smithsonian’s National Museum of American History in Washington, DC.

About Coastal Source
Coastal Source is a leading designer and manufacturer of high-performance outdoor audio, lighting, and power systems engineered to solve real-world challenges with uncompromising reliability. Every solution undergoes rigorous environmental testing to ensure lasting performance in any climate. From immersive audio to landscape and architectural lighting to Plug+Play™ power distribution, Coastal Source empowers families, designers, and professionals to create extraordinary outdoor experiences. With a relentless commitment to innovation, craftsmanship, and durability, Coastal Source is redefining what’s possible in outdoor living.