New Serena Smart Wood Blinds from Lutron Combine a Timeless Aesthetic with Modern Convenience

The new Natural Light Optimization feature of the Lutron app allows wood blinds to automatically tilt throughout the day based on position of the sun, effortlessly minimizing sunlight and maximizing comfort throughout the home.

Coopersburg, PA (Monday, June 8th, 2020) – People who love the timeless look of real wood blinds and the convenience of smart home technology can now enjoy both. Lutron Electronics, the global leader in lighting and shading control solutions, is pleased to announce the addition of smart wood blinds to the Serena window coverings family.

In addition to their timeless aesthetic, Serena smart wood blinds can be customized using the new Natural Light Optimization feature of the Lutron app to automatically adjust throughout the day, allowing the optimal amount of daylight into a space and providing maximum comfort day after day.

Advanced Smart Home Technology Meets Simplicity Lutron designed Serena smart wood blinds and its Natural Light Optimization feature with the busy homeowner in mind. The feature is easy to set up and use via the Lutron app. Harnessing your phone’s built-in compass, the Lutron app’s Façade Finder will help you identify the direction of the window. With just a few clicks, the blinds will automatically tilt based on the sun’s position that time of the year. Homeowners can also customize each blind to their own schedules, like prioritizing privacy or allowing more light into the living room.

Benefits of the Serena Smart Wood Blinds
• Effortlessly make home a more comfortable place to be - reduce direct glare while preserving natural light – The Natural Light Optimization feature will automatically tilt blinds to preset angles throughout the day to minimize direct glare yet enhance natural light and views. Schedules automatically adjust as the seasons change to provide continuous and maximum comfort day-after-day. And, in Fade Fighter mode, the blinds will adjust their tilt position to minimize sunlight to protect floors, furniture, and artwork from fading or discoloration.

• Convenient smart home automation – Based on market research studies conducted by Lutron, over 80% of consumers surveyed say “opening and closing easily” is an important benefit of window coverings. However, around 30% of the consumers we surveyed say that they “leave window coverings closed most of the time” as one of the top pain points regarding their regular window coverings today. Serena smart wood blinds solve this problem by automatically moving so you don’t have to. In addition, Serena offers convenient control options through voice command, the Lutron app, or your smart remote.

• Quality technology you can trust – Lutron wood blinds provide the same ultra-quiet motion and precision tilt positioning technology from Lutron’s Serena Smart Shades brand. The Serena and Triathlon blinds feature Lutron’s hallmark and ultra-reliable ClearConnect wireless communication, and integrate seamlessly with the Caséta by Lutron and RA2 Select systems respectively. The Serena wood blinds also integrate with Amazon Alexa and the Google Assistant.

• Timeless, versatile aesthetic – Lutron wood blinds are hand-crafted from North American basswood and are available in a variety of painted and stained finishes, with two valance styles to complement any homeowner’s décor, from traditional to contemporary—or anything in between. Serena smart wood blinds are engineered and tested to be durable for over a decade of daily use.

• Simple to install and set up – Serena smart wood blinds install just like a regular wood blind, and no wiring is required. The blinds are powered by standard, off-the-shelf alkaline D or lithium AA batteries. While the first one sometimes takes a little longer to install, after that it only takes on average 20 minutes per blind. Customizing schedules for each blind is also done easily though the Lutron app.

“New Serena smart wood blinds provide homeowners with the most comfortable amount of natural light throughout the day with the convenience of automation,” shared Laura Friedlander, Senior Director, Shading Solutions. “Homeowners shouldn’t have to sacrifice fashion for function. With the new Serena wood blinds, they can now have both.”

The blinds will be available in Serena and Triathlon (for RadioRA 2 and RA2 Select) versions, with a $599 USD starting price point for 3’ x 5’ Serena shades and $699 USD for 3’ x 5’ Triathlon shades. They are available in the U.S. and Canada now through Budget Blinds, Lutron shading dealers, and on serenashades.com and serenashades.ca. Visit serenashades.com for more information.

About Lutron Electronics (www.lutron.com) From dimmers for the home, to smart lighting management systems for entire buildings, Lutron Electronics offers more than 15,000 products, sold in more than 100 countries. In the US alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year.

Lutron, Caséta, Clear Connect, Façade Finder, Fade Fighter, Serena, and Triathlon are trademarks or registered trademarks of Lutron Electronics Co., Inc., in the US and/or other countries. All other product names, logos, and/or brands are property of their respective owners.