Sales Policies

Sales Policies Overview

Sales Policies:

Lutron is committed to serving our customers by providing products of the highest quality, performance, and value. In order to successfully achieve this goal, we rely on our distributors, dealers and other resellers to add value to our products before they reach their final users. Lutron has established several policies regarding the advertising, marketing and resale of its products. The policies are an important component of our strategy to properly support sales, preserve and protect the value of Lutron intellectual property and the reputation of the Lutron brand and associated trademarks and trade names belonging to it. These policies are subject to change at any time by Lutron, in its sole discretion.

For questions contact

Brand Protection Policy
For a copy of the Lutron Brand Protection Policy for the US and Canada, please contact

Lutron Authorized Online Marketplace Sellers
For a list of Lutron authorized online marketplace sellers, please contact

MAP – Minimum Advertised Price
Lutron MAP Policy – US and CanadaSerena Shades MAP Policy – US and Canada

Where To Buy Hyperlinking
Hyperlink PolicyAdvertising Hyperlink Agreement

Asset and Trademark Usage Guidelines
For questions contact brandstandards@lutron.comAsset and Trademark Usage GuidelinesImage Library