Online Reseller Policy

Online Reseller Policy Overview

Effective October 1, 2009 Lutron established an official policy regarding the resale of Lutron products online. This policy is an important component of our strategy to properly support internet sales and to preserve and protect the value of Lutron intellectual property. Additionally, Lutron seeks to encourage aggressive marketing, effective product presentation and placement, and pre-sale and post-sale customer service and education.

This policy outlines our commitment of resources to support online resellers as well as our expectations of those resellers. The policy also establishes a list of Authorized Online Resellers. Our goal is to offer qualified sites additional creditability for complying with our policies. We have created two distinct documents that outline all the requirements to become a Lutron Authorized Online Reseller. One document covers our traditional ED/LSR channels, while the other addresses those stocking resellers who sell exclusively online. If after reading the policy you still have questions please see our FAQs below.

This policy is subject to change at any time by Lutron, in its sole discretion. Future updates will be posted to this web page and the “last updated” date will be adjusted accordingly.

For more information please go to Online Reseller Policy FAQ

Brand Standards
Brand Standards